Building Your Brand

The leaves have begun to fall, and Holiday items are beginning to line the shelves.  While it feels like Christmas, Hanukkah, and the New Year are still a long way off, there isn’t much time left to secure gifts for your clients and staff! Let your gift be a way to say Thank You, as well as securing your brand message in the minds of clients and your staff.  Do you want to show that you are on the cutting edge of technology?  A great tech gift such as a solar cell phone charger, iPad case with wireless Bluetooth keyboard, or this clever USB that takes giving candy for winter Holidays to a whole new level.  Perhaps your brand message is comfort, peace of mind, and longevity.  If so a few great gift options are these touch screen gloves in a pouch that doubles as a...

There are times when a small, left chest embroidery just doesn’t do your brand justice.  Sometimes, on a nice comfy hoodie, you need your brand to really stand out!  Reverse applique and standard applique does just that, allowing you to add color and dimension that you are unable to achieve with many of the standard methods of decorating. With laser applique, a design or logo is embroidered or laser engraved, and the result is then sewn onto the garment.  This can also be combined with laser etching, giving you the ability to add intricate designs to your garment.  In reverse applique, a different or contrasting color of fabric is placed on the inside of the garment.  The design is then outlined with embroidery, and finally cut with a laser.  The process of...

Are you looking for a way to add your logo to garments in a subtle, sophisticated manner?  Laser etching provides the opportunity to do just that, and when combined with embroidery, can add highlight and dimension outside of the norm. Laser etching technology allows you to create a wide variety of uniquely decorated apparel with very dramatic results.  The lasers in combination with a computerized system precisely engrave, cut, burn, or mark the garments.  Laser etching on fleece, polyester, micro-suede, and performance garments burns the very top layer of the fabric, resulting in a darker, tonal mark on the garment.  Medium colored fabrics will achieve a more distinguishable design than dark or light fabrics.  Since laser etching requires no backing (as in the...

From digital printing to wet-on-wet, the varieties of decorating methods for apparel are vast.  Even a simple screen print can turn into sticky task of decisions; would you like it distressed?  Do you want shimmer ink?  What about metallic ink? Where do you begin the monumental task of how to decorate the apparel you’ve chosen?  Our next few blog posts will walk you through some of the many new and innovative ways to display your logo, and what apparel type works best with each method. Vintage is very popular-in fashion and elsewhere.  Take the vintage look straight to your apparel with the Vintage Soft-Hand Screen Printing, which gives your company garments the look of being well loved yet the fabric and styles match the needs of today.  This popular technique...

Flip open your wallet and pull out the last few business cards you have received.  Now lay them out on your desk next to your own business card.  How does yours stack up?  Is it flimsy?  Does it represent your company well, with strong, vibrant colors?  Were they an afterthought, with your logo slapped on one side, and your contact information on the other? Often printed marketing materials are just that-an afterthought.  “Oh hey, order us some business cards,” says the President to the Office Manager, with little thought put into it.  The Office Manager goes online, picks a stock image, slaps in contact info, and along come 200 business cards that look like everyone else’s.  Aren’t you better than everyone else?  We think so too!  Your business card can be the...

    What’s this?  Warm and friendly, innovative, bright-it’s the same Fazzari, and yet so much better.  We’ve been working hard over the past few months getting our new website in order, and all the while thinking we need to update our logo.  After a few twists and turns, out came our bug, a bright and shiny light bulb of a logo that says all about us in one design.  Here is the breakdown: Studies have shown that men with ED are two times as frequently as men, average age being 40-60 levitra cost of years (onset of disease may be at any age and stage of a man’s life. Studies have shown that men taking price of viagra tablet discover for info, experience the same duration of erection effectiveness as do men who take name levitra. It has glycosides...