Applying Your Brand

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Applying Your Brand

There are times when a small, left chest embroidery just doesn’t do your brand justice.  Sometimes, on a nice comfy hoodie, you need your brand to really stand out!  Reverse applique and standard applique does just that, allowing you to add color and dimension that you are unable to achieve with many of the standard methods of decorating.

With laser applique, a design or logo is embroidered or laser engraved, and the result is then sewn onto the garment.  This can also be combined with laser etching, giving you the ability to add intricate designs to your garment.  In reverse applique, a different or contrasting color of fabric is placed on the inside of the garment.  The design is then outlined with embroidery, and finally cut with a laser.  The process of cutting through the garment surface with the laser allows the contrasting fabric to show, giving your design an outstanding look.  This is a great look on tees as well as sweatshirts and fleece, and even blankets.  The contrasting fabric and embroidery allow you to use several different colors from your brand’s color palette.  You are even able to combine reverse applique with embroidery and/or regular applique to create a vibrant, fashion forward design.

 
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This is the final edition of our educational series on garment decorating.  When you are looking at ordering your next garments, take these decorating options into consideration.  We have connections with some of the best decorators in the business, and we love to make your brand stand out!  Stay tuned for our next series on Essential Branding Tools

 

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