Building Your Brand

Marketing services

Adding to Your Team

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Adding to Your Team

Finding a new employee is a daunting task for any business, but can be especially trying for small businesses.  Faced with a growing business and the need to hire, it can often be trying just to make the time to sort through resumes.  Make the process a bit easier by following these tips. First, do some networking!  Formal business networking groups are a great place to get the word out that you are hiring, but don’t overlook other ways to network.  Let friends know you have an opening, and use social media to help you gain more interest as well.  The more channels you open to source leads through, the more likely you’ll be successful at finding a great fit without diving into thousands of resumes.  Another great place to look is a temp agency.  They...

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What Great Branding Can’t Fix

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What Great Branding Can’t Fix

I’ve been looking into tennis lessons for my oldest son lately.  He’s ten, and spent a week at a tennis camp, which was basically four days of tennis lessons and games for a few hours each day.  He loved it!  Unfortunately the location doesn’t work during the school year with our other sport commitments for our other kids.  Thankfully the stars aligned, and I found a tennis center within walking distance of gymnastics, which is also within walking distance of ballet.  The new tennis center has a great website, with links, lots of tennis information, schedules, etc., and they have a class at his level at the same time and on the same day as gymnastics and ballet.  Also, I loved their logo (when you’re in marketing, you pay attention to...

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RUSH

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RUSH

Multi-tasking, planning, strategizing, prioritizing, procrastinating, forgetting!  Which one of these describes your likely approach to promotional products purchasing?  Often, as the person in charge of the event, planning of the actual event itself is paramount to anything else, and what a person may consider “extras” are put off to the side until you have time to spend on them.  Unfortunately the time never comes, and you find yourself at the last minute trying to find a giveaway for your event. What is it that makes us procrastinate?  The extra time spent searching for the perfect item can be a drain on our busy schedules.  It can be discouraging and frustrating when the items we want for an event don’t fall within the budget parameters.  Sometimes you just...

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Color Talk

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Color Talk

Each season Pantone comes out with the latest colors that are expected to be seen everywhere.  From the runway to billboards, these colors are making their mark!  By incorporating the season’s hottest colors in your branded merchandise, specifically apparel, you draw positive attention to your brand. With Spring comes bright, vibrant colors and airy pastels, lightening and brightening our wardrobes.  After the deep, dark colors of Fall and Winter, Celosia Orange hits the stage as a favorite (we at Fazzari LOVE this one!) full of optimism and bursting with energy.  Beachy shades of blue, green, and tan make their mark with pastels placid blue, Hemlock, and Sand, evoking thoughts of summer days spent at the ocean.  Complimented with Hemlock, spring’s pastels...

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Happy Anniversary

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Happy Anniversary

On January 10th, Fazzari celebrated its 4th anniversary.  Starting any business at any time is a tremendous risk.  Starting a full-service marketing company right after a global recession?  That’s just plain crazy, but that is what we did.  With phrases in the media such as “slight increase” and “better jobs report” and “inflation eases” floating around, most people weren’t thinking in late 2009 that starting a new company was the way to go.  But after working for others and being frustrated with the lack of care for clients, the lack of attention to employees, and overall the lackluster method of doing business, we knew we could do it better. We began Fazzari with the experience and knowledge it took to best serve our clients in order to help them meet their own...

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Find That File! Recovering from Glitches

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Find That File!  Recovering from Glitches

In a time when computers are in our hands at most every hour of the day, we are inevitably held captive by the computer glitch that causes everything to freeze, requiring a reboot.  Those of us who spent our college years during the youth of computers still frantically save documents every few minutes, so as to avoid the horror of the crash that sends your carefully thought out report, blog post, Christmas card photo collage, and the like, careening into the depths of the electronic unknown. Recently, these computer glitches have been front and center in the news.  Each handled differently, each not necessarily the “fault” of the company or entity owning the website.  Unfortunately blame has to land somewhere, and the finger is likely to point toward the company,...

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