Building Your Brand

There are many things to consider when giving gifts-size, presentation, and the message you want your gift to send are all very important aspects. Underneath all of these is the deciding factor between what you want and what you can get: your budget. We recently had a client interested in branded USB drives. There are countless options when it comes to USB drives, and the product that our client chose was a great fit. With their budget, however, it wasn’t a great fit. Changing the memory size down to 512mb brought the item within budget, but then what was the message that was being sent? After discussing pros and cons with us, our client decided on a different drive that met the memory requirements of today-a 2g drive that their recipient would appreciate and use...

Many times, when speaking of our company, I find myself struggling to explain exactly what “Branded Merchandise” is. After my brief description, the response is generally something like, “Oh, so you sell pens”. Often, a person’s perception of branded merchandise falls in line directly with whatever their last received logoed item was. Many times, that particular item is a pen. Now there is absolutely nothing wrong with giving pens as your gifted item or tradeshow giveaway. In fact, pens are one of the most traveled pieces of branded merchandise there is; they are definitely the most likely to change hands more than once. However, there is so much more out there to offer than a pen if you are looking for innovative, exciting product that will help your clients...

In our blog post Great Giveaway Goals a few weeks ago, we mentioned the importance of choosing an objective for your giveaway. We hinted a little at Holiday gifts, where often your objective is goodwill and brand reinforcement. What is so important about goodwill and brand reinforcement? They are what carry you through tough business times, low sales, and what help you avoid those times altogether. Brand reinforcement means that your client, when looking at making a purchase in your industry, will think of your name first. He or she will contact you before anyone else, and, when asked for a referral in your industry, will happily hand over your card. Goodwill is the 2nd way you set yourself apart from your competitor. Your client feels good when they do business...

Insulated, non-woven Grocery Tote, perfect for keeping refrigerated groceries cold. When you think “bags” what do you envision? Maybe a duffle bag comes to mind, or a laptop bag, or a backpack, or even a purse. There are thousands of styles of bags available for you to put your company’s logo on, and send it around the world! In a study by the Advertising Specialties Institute, bags were reported as the item that responders used most among wearables; on average, they were used 9 times a month. Their mobility, frequency of use, and large imprint area gives bags the edge when it comes to impressions as well. According to the study by A.S.I., bags deliver over 1075 impressions per month! Sarabeth Anderson from Bag Makers has this to say, specifically regarding...

Wine Tasters Board available from Fazzari, a unique item to offer for an evening with perspective clients. Our next promotional items order for ourselves here at Fazzari will be our client and employee Holiday gifts.  Our objective?  Simply goodwill, and of course that our clients will continue to choose us for all of their promotional marketing and branding services (i.e., brand reinforcement).  Choosing an objective for your branded products purchase is an important first step toward making the right choice for your company.  Often a one-size-fits-all approach is taken, where a company will buy one product regardless of who the target audience is or what the objective of giving out promotional items is. Are you building product awareness, creating interest,...

What is “Fiddle Factor”?  And will it increase campaign effectiveness? Fiddle Factor is powerful, so instead of thinking “I want to just make sure it doesn’t get thrown away or deleted”, why not create something that your target audience will actually play with and laugh about (while reinforcing your brand and message)? How to successfully incorporate “Fiddle Factor” into your marketing: 1) Keep if familiar – something everyone in your business understands. 2) Simple Message – Tie it to just one message or product benefit Anonymous buy cialis online Caucasian sperm can be offered when required. Quit smoking and intake of cialis tadalafil tablets alcohol along with this drug. The second node overnight cialis soft is located near the convergence of the...